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Willamette Salmon & Steelhead Coalition
Mission:
The recovery of wild Willamette salmon and steelhead and healthy rivers that support healthy communities.
Using the shape of the Willamette watershed as the organizing construct.
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The client needed the brand identity to be the unifying visual language between the constituents who represent large companies, non profit organizations, as well as Native American tribes. The willamette watershed became a strong visual element to recognize the people and the land that this organization relies on.
The brightest color of the logo is the most important - the fish
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This coalition works to support the rights and habitat of the native fish to the Willamette River. I used the bright orange to draw your eye to the fish, at the center of the watershed, them important local resident that needs the help of the community.
Brand specs
Mock advertising
Social posts
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